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November 14, 2005
By: TOM BRANNA
Editor
Limited Brands and C.O. Bigelow Apothe- caries entered a strategic partnership in December intended to capitalize on the relative strengths of each company in the beauty industry. Ian J. Ginsberg, president and chief executive officer of C.O. Bigelow, will assist Limited Brands divisions such as Bath & Body Works in identifying emerging beauty brands for possible alliances and other relationships, executives said. “This will be a partnership that leverages the strengths of each organizat...
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